A project brief is an outline of a task or objective. It gives the general idea without delving too deep into the actual content of a project. Though broad, it should have just enough detail to give you a clear idea of the task to be undertaken. As a result, there are things that you should never leave out when writing a project brief. Its importance lies in the fact that it forms the basis of the work being done: when you’re halfway through a task and you lose your direction, a project brief can be a good reference point to put you back on track.
When it comes to writers, the importance of a project brief cannot be gainsaid. The brief guides the person doing the actual writing and keeps them from deviating from the topic at hand. Due to its importance, you must pay keen attention, not only to how you write your brief, but most importantly to what you include in it. With a good brief, you are sure to get what you asked for from any writer.
Content writing project briefs may vary depending on the particular needs of a particular client. However, your project brief should contain at least the following: