How to Engage Readers When Writing Big Articles


Big article writing is a great way to prove that you’re an authority or expert in your particular field. These articles are a great way to spread information about your specific industry whilst attracting more attention for it and your own business in the process. Trade magazines and websites are always looking for content from reliable article writers who understand the sector and can write engaging material. Additionally, writing for your business, or industry, will establish you as an insider and may help you gain the trust of leaders or authorities within your chosen field. However, if you have the ideas for articles but lack the time to get the job done yourself, you can always hire article writers to write about specific topics for you. These articles may get your business noticed, since quality articles have a tendency to be shared on social media or trade-related websites, e-mails, and more.

Infographics and Figures

Another great way to shake up your article is to make clever use of facts, statistics and figures throughout your writing. This is especially important if you’re writing about projections in the industry or talking about current trends in a given market. The facts and figures you use will show that, as an article writer, you not only have knowledge of these facts but that you understand them and can explain them in simple terms.

Infographics are another way to break up the text of an article while still providing valuable facts. Things like charts and graphs depicting specific figures can help readers understand a concept you’re trying to discuss and can also help to hold the readers’ interest. Industry articles are usually long and run the risk of turning some readers off, but breaking up the text with infographics will attract your audience’s eye.

Research the Industry and the Topic

You probably already know a good deal about your specific industry and chosen topic, but you should always make sure that you carry out some extra research as well. You’ll want to study up on industry history, correct terminology and definitions, and current events – anything that might be pertinent to your article, big or small.

This will help you create a well-rounded informative piece of writing that showcases your knowledge and increases your chances of being considered an expert in your field. If you begin your journey into writing with only a basic idea and expect your previous industry knowledge to be enough to get by, then you’re already on track to write a poor, probably boring, article.

Once you get your facts together, you’ll also want to speak to other people in your industry. Try interviewing key players, like top executives or union leaders. These interviews will not only be a source of information and research, but the quotes from the interview are a great way to break up a bulky article whilst providing some insight through an authority figure.

Choose the Right Topic

When you decide to try your hand at industry article writing, you should always know where to start. In this case you’ll want to begin by picking an appropriate topic. Trade magazines are looking for informative and timely topics that their readers will be interested in reading. This means, choosing a subject will depend heavily on your knowledge of the current affairs occurring within your specific industry, so it’s incredibly important to pay attention to, and look out for, any new developments within that field.

Topics that usually catch the attention of the trades are those that provide specialised information that readers would struggle to find elsewhere. This can mean anything at all; a common example is new innovation in the industry, like new standard equipment or upgrades to popular techniques. Another option is to discuss new announcements in the business – generally, the bigger the better.

Whilst something obvious, like a merger between two competing companies within the field, is guaranteed to grab your readers’ attention, you may also choose to write a smaller article about the industry in general. When summarising an industry, however, it’s important that you’re providing detailed information with solid facts; you don’t want to repeat common ideas that your audience are already aware of, or concepts that have already received heavy coverage. Nobody is interested in old news.

Remember, no matter what topic you decide to write about you should always keep the readers in mind. The best articles, and writers, give the reader information that will prove to be beneficial to them in the long run. If the article is shared by readers, linked on social media, or cited in future writing within the sector, then you can consider it a success.



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