Use the Informal Style
Readers are more likely to get charmed by informal writing styles. We’ve all come across website content that seemed written for the exclusive consumption of scientists or professors. Such content can insult your readers, who may not grasp your meaning. More often than not, people enjoy reading answers to their questions written in a casual, everyday tone – especially when they expect to be faced with an academic exercise in comprehension.
Employ the use of contractions, like you do in everyday speech. You would sound awkwardly formal if you talk without using contractions – and the same thing can be said for content written without contractions as well. So, keep your sentences relatively short. Good writing combines long-winded sentences with short ones. Too long, and your sentences could end up being difficult to read on screen. Too many short sentences might create a feel of short, stout declarations, strung together in your content. Find a good balance.
Informal writing increases the chance that readers will be willing to spend more time with your words. However, informal writing doesn’t mean profanity. You can create good, emotion-stirring content without resorting to the use of profanity. The purpose of content writing is to build trust with your readers. Swearing and using profane words will only defeat your purpose. Be professional.
In addition to being clearer, informal writing holds two distinct advantages for you. Firstly, your personality shines through your words, so that people who do not know you can get an idea of who you really are. Secondly, your words will relate to your readers better. You’ll invite a response and more often than not, you’ll get one. An informal writing style will help to create emotional connection, because your words will flow more naturally. So you ask, can a one-sided conversation create an emotional connection? The answer is a resounding ‘Yes’!