Social media is a great platform on which to showcase your brand and all the amazing things it has to offer. However, this is only possible if you go about using social media the right way, using the right copywriters.
Facebook currently has over two billion active users, which makes it the most popular social media platform on the planet. Because of the number of users that frequent Facebook regularly, many businesses have rightly come to see the platform as a great avenue through which to reach out to several potential customers around the globe.
While Facebook is a great first choice for spreading the gospel of your brand, there are other social media platforms that can be used to your benefit, such as Twitter, which has over 300 million active users and Instagram, with over 800 million users, and many others.
Because each social media platform is different, the sort of content that will work best on one might not be so successful on another. For example, on Facebook, you can publish lengthy posts that are accompanied by images and other forms of media, but on a platform such as Twitter, each post for now is limited to just 140 characters, which means you have to keep Twitter posts short and sweet.
Because of the differences across social media platforms and the amount of creativity and effort required, copywriting for your various social media pages can be a time consuming process. Also, if you post the wrong type of content on your social media page, you stand a higher chance of driving away potential customers, instead of pulling them in.
To ensure you get the best results from your social media copy and avoid any negativity, professionals like us consistently use the following guide to generate compelling, engaging, optimised and effective copy for social media pages.