Facts, Figures, and Opinions
Now you have your target audience, your tone of voice and your commitment to regular content, it’s time to get to work. If your main content is on your website’s blog section, you’ll want to make sure that the content is industry-related, rather than random or off-topic. This will help your readers relate to the content and it gives your business a much more professional, knowledgeable appearance.
When writing a blog post, or article for your website, you should put accuracy ahead of everything else. Weaving facts and figures into a piece of writing is a great way to create well-rounded material, but it’s of the utmost importance that these numbers are accurate and truthful, otherwise you’re effectively lying to your most loyal readers. Presenting facts will also prove to your audience that you are an authority on the particular subject, and, perhaps, within your industry at large.
If you want to add relevant facts, while being more engaging, you can also add figures in the form of graphs, charts, and diagrams. These additions provide readers with verifiable information, whilst breaking up the text with some colour. Studies show that these breaks in large walls of texts contribute to a more attentive audience, meaning more readers will actually stick with your content until the end, rather than click away out of boredom or distraction.
While you always want to make sure your articles are factual, you should feel comfortable enough to interject an opinion or idea wherever appropriate. There may not be much call for this but it’s perfectly fine to do so, intermittently, so long as the subject matter is appropriate for it. This can add to your credibility, as it makes your content more insightful than a simple list of facts, as well as displaying that you understand the topic well enough to elaborate and theorise on it.